One Land Love It (OLLI) was established in 2015 and focused around the efforts of the Bolton family as they pursued their passion, being conservation, and tried to make a difference to the conservation landscape in particular that relating to rhinos. Using their own efforts as a way to lead through example they initiated two cycling expeditions over 2015/2016 and again in 2017 with 8000kms around South Africa being accomplished in 3 1/2 months - further details can be found below.
 

The purpose was to encourage ordinary people and corporates to collaborate as part of their #JointCustody.  Together we are stronger and indeed ordinary people can do extraordinary things if they only consider what their extra is and move with greater urgency from simply caring to actively doing!
 
Together we can make an impact on our conservation landscape, and ensure that future generations benefit from and contribute to our natural heritage - after all we have One Land - Love It!

In 2018 One Land Love It was formalised as a Non Profit Company (NPC) and Wayne and Nikki Bolton along with fellow conservationists and Board Members Dr Lyn Webb, Andrew Stewart, Dirk Groeneveld as well as the rest of the Olli Team continue in their efforts to provide opportunities for collaboration, to motivate and challenge responsible citizenship and to ensure that through their efforts conservation and anti poaching initiatives get the best support and encouragement possible.

Our primary goals are to create awareness and raise funds for credible wildlife initiatives.

Education and Endurance Sport are two significant tools ;that we use to get people to move from caring to doing for our wildlife! Projects and activities include among others: Expeditions,School challenges and talks (see Get Involved), corporate talks, representation and activism where relevant, event support and presence, Olli Ambassadors predominantly through endurance sport initiatives, corporate partnerships and our annual #OLLIMove for World Rhino Day.